In my 20+ years in advertising, I’ve helped to launch brands, revitalize brands, and build powerful brand equity.
I’ve developed strategic solutions and crafted targeted, synergistic, award-winning creative campaigns for a variety of clients in nearly every category. I’m a creative visionary and respected leader who motivates others to strive for excellence and exceed personal and professional goals.
I’ve developed strategic solutions and crafted targeted, synergistic, award-winning creative campaigns for a variety of clients in nearly every category. I’m a creative visionary and respected leader who motivates others to strive for excellence and exceed personal and professional goals.
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EXPERIENCE
ASSOC. CREATIVE DIRECTOR/COPY - LINCOLN TECH; WEST ORANGE, NJ 2017-PRESENT Research and write industry specific blog posts. Create campaigns for over 20 campuses - DM, Emails, Radio, Brochures, Flyers, and Social Media. SENIOR COPYWRITER - FORT GROUP; RIDGEFIELD PARK, NJ 2010-2017 Research industry innovations and trends for B2B Quarterly Newsletters. Create campaigns for regional dealers- DM, Emails, Landing Pages, Banners and Websites. Write and supervise production of TV and Radio spots - casting, music selection and editing. Account: Marvin Windows and Doors. ASSOC. CREATIVE DIRECTOR/COPY- G & M ADVERTISING; SHORT HILLS, NJ 1997-2010 Hired and managed Art Directors and Copywriters. Participated in brand-building and brand equity sessions. Responded to RFPs and pitched new business. Name generation. Crafted targeted, synergistic messaging for a variety of clients. Accounts: Benjamin Moore, CentraState Health System, Union Center National Bank, Fujitsu, Hunter Douglas, Samsung, ShopRite, Chevrolet Dealer Assoc., Applewood Estates, Hartz, Lawyers.com, Carrier Clinic, Lincoln Tech, Atlantic Health Systems, Toshiba, Leviton SENIOR COPYWRITER - BOZELL, INC; NEW YORK, NY Created and supervised production of 20-25 TV spots per year - casting, wardrobe, music selection, editing. Account: Tyco Toys COPYWRITER - BBDO; NEW YORK, NY Assisted senior level creatives by writing copy for a variety of clients. Accounts: Pepsi, General Electric, Quaker Oats, Dodge Freelance Accounts: County College of Morris, Heroes to Heroes, US Green Building Council NJ, Zip-Pak, BMW Motor, Thompson’s Water Seal, Evonik Industries, Rider Insurance, Lee Health, BMW Motorcycles, Crestron, Guardian Dental, Reading Health, NY Fair Housing, NJ Lottery, Bromley Tea, |
| Debra Wolf Resume |